Common Pitfalls and How to Dodge Them
When a measure becomes a target, it stops being a good measure. A call center cut average handle time, then watched callbacks soar. They added first-contact resolution and customer satisfaction, reframing success. If a metric can be gamed, pair it with a balancing signal that anchors quality.
Common Pitfalls and How to Dodge Them
Month-over-month conversion dips might reflect holidays, pricing tests, or channel shifts. Annotate your charts with campaigns and events. Use moving averages and year-over-year comparisons for fairness. Encourage comments from marketing, product, and operations so the dashboard tells a shared, contextualized story—not a misleading snapshot.